Services

AI tailored to your company's needs.

Training, strategy consulting or a quick Lunch & Learn. Whichever it is, we make sure the outcomes touch your team's daily work.

01 · Training

Nine role-specific programs.

Nine programs designed around everyone's work, from decision-makers to practitioners. Case-based and applied to your team's real workflows.

AI for Senior Executives

1 day

Awareness and Expertise Program

2 days

AI for Educators

1 day

Train the Trainer (certificate)

5 days

AI Coaching Program

10 weeks

AI CFO Claude · enterprise training

4 hours

AI CMO Claude · enterprise training

4 hours

Claude Mastery Training

1 day

ChatGPT Mastery Training

1 day

Detail pages by role: executives, human resources, sales and marketing, finance.

Who it's for

Employees at every level. From executive to specialist, from function to function.

Request a Proposal
02 · Strategy and Implementation

We start by measuring, not guessing.

With the AI-First Index we measure your organization's AI maturity across 6 dimensions, select the right use cases and launch your first pilot in 90 days — together with the C-level.

See the AI-First Index
  • Use case portfolio and ROI estimation model
  • A concrete 90-day roadmap
  • AI governance
  • Individual C-level coaching
  • A custom AI agent for your organization
03 · Lunch & Learn

Focused 2-hour AI sessions.

Lunch-length deep dives on 15+ topics for teams that want a quick touch.

Plan a Session
  • AI + Finance, Marketing, HR
  • Strategy, Data, Ethics, Governance
  • Claude / ChatGPT / Gemini / Copilot advanced
  • Agentic AI and prompt engineering
04 · Keynote

On stage: energy, evidence and a clear message.

Keynote talks for events and conferences. Dozens of stages of experience, including "The Right Answer, the Wrong Question" at TEDxOSTIM.

Invite Me to Your Event
Defne İncekara delivering a keynote on the GENÇ2030 stage
05 · Academy

9 modules, at your own pace.

Defne İncekara Academy takes training off the calendar. An online video program: your team starts whenever it wants, with executive resources and organization-ready templates included. Launching September 2026, pre-registration is open. Course videos are in Turkish.

See the Program
  • 9 video modules, self-paced
  • Executive scenario video and quick-start recap
  • On-the-job usage guide with example cards
  • 30-day pilot plan template
  • AI policy mini-guide and checklist
06 · Proof

92 organizations, 4,830+ participants.

From holdings to banks, from universities to public institutions. Below is a selection of the organizations that allowed their names to be published.

Holdings

Borusan Holding · Doğan Holding · Kibar Holding · Yaşar Holding

Finance

Akbank · Kuveyt Türk Participation Bank · QNB Banking and Financial Services

Retail & Consumer

Boyner Group · BR Mağazacılık

Automotive

Doğuş Otomotiv · Otokoç

IT / ICT

Global Bilgi · sahibinden.com

Public Sector & Higher Education

Republic of Türkiye Ministry of Youth and Sports · Özyeğin U.

"Our view of AI shifted from an operational tool to a strategic priority. From technology to HR, from procurement to brand, everyone now writes prompts, produces content and automates their processes. The most visible change was in the requests coming in; the questions we get are now far more business-focused."

Barış TopuzluDirector of Technology and Digital Strategy · The Marmara Group

"We quickly learned which AI platform to use in which situation. We launched our AI pilots and saw significant improvements in our business processes."

Reha ÖzkanHead of BU · BSH Türkiye
All References and Reviews
Frequently asked

Common questions about services.

Which training programs are available?

Role-specific programs: AI for Senior Executives (1 day), Awareness and Expertise Program (2 days), AI for Educators (1 day), Train-the-Trainer — certified (5 days), AI Coaching Program (10 weeks), AI CFO Claude and AI CMO Claude (4 hours).

What is a Lunch & Learn?

Focused 2-hour sessions for teams that want a quick start. 15+ topics: AI + Finance, Marketing, HR; strategy, data, ethics, governance; advanced Claude / ChatGPT / Gemini / Copilot and agentic AI.

How does strategy consulting work?

We start with the AI-First Index maturity assessment, pick the right use cases and bring the first pilot to life in 90 days — together with the C-level.

How do I get a proposal?

You can request a proposal for your team via the contact page; we clarify your needs in a short conversation and recommend a program tailored to your organization.

How do you choose an enterprise AI trainer?

Look at four criteria: real enterprise field experience, role-specific content design, measurable outcomes and verifiable references. Defne İncekara has trained 4,830+ participants across 92 organizations with 25+ years of enterprise technology experience; the reference list and participant reviews are public. Detailed criteria: enterprise AI training guide.

What determines enterprise AI training pricing?

Pricing depends on the number of participants, program length (from a 2-hour Lunch & Learn to a 10-week coaching program), format (on-site or online) and the depth of organization-specific content. A tailored proposal follows a short needs conversation.

What is AI literacy training?

Foundational training that helps employees understand AI, know its risks and use it correctly in their work. Article 4 of the EU AI Act makes it an obligation for organizations to ensure a sufficient level of AI literacy among staff; programs are designed to this scope and documented with a certificate of completion. Details: AI literacy guide.

Not sure which one is right for you?

In a short conversation we clarify your needs and pick the right program together.

Request a Proposal