Defne İncekara Academy · Online Video Program

An AI academy for your organization.

This program helps your organization not just understand AI, but confidently integrate it into daily operations. Participants progress from core understanding to advanced practice, building concrete skills in prompt design, workflow optimization, ethical use and organizational adoption.

Go to the Academy How to Join

Course videos are in Turkish.

Defne İncekara delivering AI training on stage
What's inside

9 modules, one practice-first path.

Every module is delivered as a video lesson you take at your own pace and in any order, alongside executive resources, usage guides and organization-ready templates.

  • 9 video modules, in any order
  • Executive scenario video and quick-start recap
  • On-the-job usage guide with example cards
  • 30-day pilot plan template
  • AI policy mini-guide and checklist
Curriculum

9 modules, from foundations to rollout.

01 · AI Fundamentals

Content: Correct usage, core tools, safety, data awareness.

Goal: LLMs, tool selection, healthy usage habits, data and privacy principles.

02 · Effective Prompt Design

Content: Prompt skeletons, role assignment, context building, quality improvement.

Goal: Moving from simple commands to strategic prompt architecture.

03 · Choosing the Right AI Tool

Content: Up-to-date model comparison, model classes, open source and open weights, tool selection by user profile, building a mini benchmark.

Goal: Reading current model comparisons and building your own mini benchmark to pick the right tool.

04 · Building Your Personal AI Work System

Content: Projects, project memory, custom GPTs, the 4K rule, context packages, deep research, daily flow and weekly maintenance.

Goal: Moving from chat to a work system. Main tool is ChatGPT; the same system adapts to Claude, Gemini and other tools.

05 · AI Agents

Content: What an agent is, automation vs. agents, triggers, human approval gates, multi-agent systems, safety and measurement.

Goal: From asking questions to delegating work: an agent's core parts, designing your first real agent and measuring its value.

06 · Advanced Workflows

Content: Multi-step processes, automation, reusable context, agent logic, vibe coding.

Goal: Chaining workflows, automating repetitive work, creating a productivity multiplier with AI.

07 · Function-Based Applications

Content: AI in Finance, HR and Marketing.

Goal: Finance: budget analysis, reporting, scenario generation, decision support. HR: hiring, employee experience, training, performance, internal communication. Marketing: content production, campaign ideas, audience analysis, brand voice.

08 · AI Governance and Risk

Content: Bias, privacy, company policy, human oversight.

Goal: Organizational trust, ethical boundaries, verification and accountability.

09 · Org-Wide Rollout Plan

Content: Pilot, measurement, adoption, culture, training design.

Goal: From training to practice: pilot teams, KPIs, adoption strategy.

Included with the program

Executive resources included.

Alongside the videos, you get ready-made materials that make it easy to carry what you learn into your organization.

  • CEO and executive scenario video: how does a leader scale AI across a team?
  • Quick-start recap: a 30-45 minute executive summary.
  • On-the-job usage guide: example cards for email, meetings, reports, presentations and research.
  • Organization-specific rollout plan: a 30-day pilot plan template.
  • AI policy mini-guide: safe-use boundaries and a checklist.
Joining

Start in three steps.

1 · Corporate subscription

Request a proposal for your organization

2 · Company code

Shared with your team

3 · Sign up

With email and password, unlimited seats

When your organization subscribes, a company code is created for your team. Each participant opens their own account with that code and signs in with their email and password. There is no seat limit.

Corporate subscription

Have a company code?

If your organization subscribes, sign up right away with the code you received. To get a subscription and pricing for your organization, get in touch.

Sign Up with a Company Code Request a Proposal

Already a member? Sign in

Frequently asked

About the Academy.

Who is the Academy for?

Executives, teams and professionals who want to integrate AI into their work. The program runs from core understanding to advanced practice, so no prerequisites are required.

How do I get access?

Use the company code your organization shared with you to open an account on the sign-up page; you sign in with your email and password and can watch the lessons in any order.

How does the corporate subscription work?

Subscriptions are per organization with no seat limit: everyone on your team joins with the same company code. Request pricing and a proposal via the contact page.

Ready to make your organization AI-first?

A short conversation clarifies your needs, and we pick the right subscription option together.

Go to the Academy