From understanding AI to doing business with AI.
I provide enterprise AI training and strategy consulting. From executives to practitioners, skills that touch your team's work from day one.
From the TEDx stage: The Right Answer, the Wrong Question.
I turn enterprise experience into real results.
Across a career of more than 25 years at Andersen, PwC, Vodafone, IBM and Ericsson, I led big data, analytics and digital transformation projects. Now I channel that experience into helping organizations achieve real results with AI. Not slogans — skills that touch the work from day one.
- Harvard Business School AI · Vjal Institute AI · Outskill AI Generalist
- ICF Accredited Professional Coach · John Maxwell Leadership Coach
- Six role-specific programs, from executive to practitioner
How I work
With two tools: the AI-First Index measures your maturity, and the Value Ladder takes you step by step from free content to a transformation program.
About Me
With the AI-First Index, start by measuring, not guessing.
A 6-dimension AI maturity assessment. At the end of a 10-minute survey, a personalized mini-report for you and an aggregate report for your organization.
- Measure your organization's AI maturity
- See your strengths and weaknesses across 6 dimensions
- A roadmap to launch your first pilot in 90 days
- Role-specific training recommendations
77 organizations, from holdings to the public sector.
Programs that touch the work.
Enterprise Training
Six role-specific programs, from one day to 10 weeks. From decision-maker to practitioner.
See the programs
Strategy & Implementation
Consulting that starts with the AI-First Index and launches your first pilot in 90 days.
How it works
Lunch & Learn
Focused 2-hour sessions on 15+ topics. A fast on-ramp for your team's agenda.
Topics
Keynote Talks
Stage talks for events and conferences. Energy, evidence and a clear message.
As a speakerOn dozens of stages, including TEDx.
I deliver keynotes for events and conferences. On the TEDxOSTIM stage I gave the talk "The Right Answer, the Wrong Question."
- "AI Made Simple: What Matters and What's Next?"
- "Use AI Like the Best Do"
- Workshop: AI-First Business Transformation
From you.
"After the training, I built four different applications with AI development tools and integrated AI into the daily work of our organization."
Cüneyt UsluChairman · Argion Bilişim & CCG Customer Care"We quickly learned which AI platform to use in which situation. We launched our pilots and saw significant improvements in our business processes."
Reha ÖzkanHead of BU · BSH Türkiye"Our view of AI shifted from an operational tool to a strategic priority. Everyone now writes prompts, produces content and automates their processes."
Barış TopuzluDirector of Technology and Digital Strategy · The Marmara GroupCommon questions.
Who is Defne İncekara?
Defne İncekara is an AI strategist, trainer and speaker who provides AI training and strategy consulting to organizations. She previously served as Director of CRM & Digital Services at Ericsson and Director of Big Data & Analytics for the MMEA region at IBM, and brings 25+ years of enterprise technology experience.
What services does she offer?
Enterprise AI training programs, AI strategy and transformation consulting, Lunch & Learn sessions and keynote talks. Training is designed by role, from senior executives to practitioners.
Who is enterprise AI training for?
For employees at every level: decision-makers, managers, specialists and trainers. Programs range from one-day awareness sessions to 10-week coaching programs.
How many organizations and people have been trained?
4,550+ participants have been trained across 77 organizations — from holdings to universities, from the public sector to SMEs. See the references
How can I request a proposal?
You can reach out via the contact page or at dincekara@icloud.com. We clarify your needs in a short conversation and prepare a proposal tailored to your organization.
Defne's AI Corner
A newsletter on how to apply AI to your work. Practical, actionable, no filler.