Andersen
Consultant
I bring AI to companies with real results. From senior executives to teams, from trainers to individuals, I give everyone AI skills they can put to use from day one.
Defne İncekara, as an AI strategist, trainer and consultant, makes complex AI concepts accessible, practical and immediately usable for organizations and individuals. She provides enterprise AI training and AI strategy consulting to Turkey's leading companies; as an advisor and investor, she shows leaders how to cut through the noise and apply AI to real work.
Having previously served as Director of CRM & Digital Services at Ericsson and Director of Big Data & Analytics for the MMEA region at IBM, Defne has guided founders and teams in turning advanced AI into scalable, applicable solutions. Early in her career she built AI products in big data and analytics at IBM — an experience that gave her a deep, hands-on understanding of how technology translates into business results.
As an AI trainer and speaker, Defne gives organizations clear frameworks and step-by-step guidance to move from experimentation to implementation, helping teams take the next step in their AI transformation with confidence.
At IBM, Ericsson and Vodafone I led multi-million-dollar programs across the MMEA & CEE regions. Today I use that experience to bring AI to organizations with real results.
Consultant
Senior Consultant
Business Transformation Manager
Senior Manager, Business Transformation & Excellence
Big Data and Analytics, CEE & MMEA
Director, Global Consulting Center of Excellence & MMEA CRM and Digital Solutions Director
MMEA Digital Solutions Business Development Director
Super Trainer
Founder · AI Trainer & Strategy Consultant
Ministry of Youth and Sports · news (Turkish)
KAGİDER · press room (Turkish)
Yenibirlider Association · news (Turkish)
Corporate Governance Association · announcement (Turkish)
Dijital Ajanslar · news (Turkish)
Oto Podyum · news (Turkish)
Friterm · corporate blog (Turkish)
Mehmet Dilaver · podcast (Turkish)
ST Endüstri Radyo · radio (Turkish)
Cenk Akıncılar · LinkedIn post (Turkish)
























Kibar Holding · Doğan Holding · Bilgili Holding · Borusan Holding · Sinpaş Holding · Yaşar Holding
Aymarka (Network, Divarese, Que) · BB Perakende (Brooks Brothers, Ted Baker) · Beymen Group · Boyner Group · BR Mağazacılık (Altınyıldız Classics, Beymen Business) · BSH · Coty · Dimes · Esma Dereboy Tasarım · Four&More · İpekyol Group · Karma Marka (Lee & Wrangler) · Mavi Jeans · Misela · Mr.DIY · Trendyol
Akiş GYO & Akyaşam · Keller Williams · Luxeria GYO
DAL Engineering Group · Dolsar Mühendislik · Sera Grup · Temelsu · Yüksel Proje
Doğuş Otomotiv · Otokoç
EVIO · Friterm · Intermat Esnek Ambalaj · Sigma Process Technologies · Sinerji Grup · Şoteks Etiket · Tibet Makina
Akbank · Credit Europe Bank · Ekspo Faktoring · Finagro · Kuveyt Türk Participation Bank · MoneyPay · QNB Banking and Financial Services · ÜNLÜ & Co
Akka Hotels · The Marmara Group · Kontek Enerji · Soditaş · Mercan Kimya
Alameti Farika · ARGE Danışmanlık · WON Ajans
Armona Denizcilik · Bofor Lojistik · Nice Lojistik
Bilkom · CCG Customer Care · Global Bilgi · sahibinden.com
İstanbul Aydın U. · İYTE · Koç U. · Nişantaşı U. · OSTİM Technical U. · Özyeğin U. · Yeditepe U. · Yeni Nesil 2000
Arya Genç · ATAP · Büyük Kulüp · Industrial Engineering Association · IKG · İnci Foundation · KAGİDER · Corporate Governance Association · MDYD · PMI · TIHCAD · Yeni Bir Lider
Republic of Türkiye Ministry of Youth and Sports · Konya Metropolitan Municipality · KOSKİ
"I have lost count of how many trainings we have now done with dear Defne. If you want to keep your organisation steady against the AI storm, tsunami, wave (call it what you like), Defne is a wonderful companion for opening that road together. My thanks for all her diligence, her approach and her generous outlook."
Esra BeyzadeoğluMember of the Executive Committee · Doğan Holding"Defne is a wonderful trainer, both in what she knows and in her ability to pass it on. The knowledge she shared at the training we organised together at the İzmir Institute of Technology was important and valuable for all of us."
Gültekin GürdalLibrary Director · İYTE"We had a productive training process with Ms. Defne to assess global developments in the world of agentic AI and the sector-wide impact of pioneering applications. Her high energy and hands-on command of different tools made a valuable contribution that reinforced our current logistics and spare-parts vision."
Serkan CebelliDoğuş Otomotiv"We became able to make well-judged tool choices in our software development processes. We achieved clear improvements in project management and documentation."
Cahit ÇelebierSoftware Development Manager"It took us from seeing AI as just using ChatGPT to a much broader, more strategic perspective. It created strong awareness across the team."
İdil Pora ÖlmezBoard Member · Yüksel Proje A.Ş."Some people stay in your mind as much for the impact they leave as for the work they do. For me, dear Defne İncekara is one of them. Everyone who attended the AI Workshop we held at İKG shared one thing in common: they now look at AI differently. We're so glad you're here, Defne."
Ferhan Sivri AvcıChair of the Board · İKG"Defne İncekara is a professional whose achievements at Vodafone I witnessed first-hand, and whose trainings I have attended; she has supported me a great deal both in my own work and in helping my own clients use AI effectively. I always recommend following her and joining her programmes if you want to use AI to grow your business."
Selda DoğancanParticipant"A truly valuable trainer who does not just transfer knowledge but teaches you how to learn. Her impact is not limited to individual development either; she has a vision strong enough to change how a company sees AI at an organisational scale."
Burak EliuzBilgili Holding"In all three trainings held with the organisation I work for, there was great and varied knowledge, different AI tools, and most importantly a subject like this delivered hands-on to people across the company in a way that made the training enjoyable. Thank you again, Ms. Defne."
Bilal ArslanThe Marmara Group"A small group of us from our company, which operates in the finance sector, took a Claude-focused AI training from Defne İncekara. The material shared with us before the workshop and the assessment used to gauge our level were well thought through. On the day itself, both the fluent, genuinely engaging way she established the logic of the subject and the examples showing how we could put AI to work in practice were very useful. The only downside was the anxiety of realising how boundless the subject is and wondering how I will keep up with everything new, but I found the training highly successful."
Berna KurbayÜNLÜ & Co"I met Defne through an AI training on Saturday, 15 November 2025. It was my day off, my mind was already elsewhere, and I walked in wondering why I had bought the training and whether I would even concentrate. I walked out glad that I came. Defne has a deep command of the subject, gave a clear answer to every question, shared her own experience, and even showed us how to configure the settings of the platforms we use, which I still rely on today. After five hours our batteries were flat, but she was still ready to keep going: let us do another hour, let me show you more. I had missed seeing people who love their work this much and care this much about the person in front of them. So if you want to bring an AI training into your company, I said, take it from Defne with your eyes closed. Thank you again for the respect you show your work and for all your effort, Defne."
Murat ErdörMarketing, E-Commerce and Digital Transformation Consultant"Approaching a field that evolves and renews itself as fast as AI not only with theory but with current examples, hands-on applications and practical approaches that hold up in business made the training far more effective and lasting. Her command of the subject, her ability to convey complex topics clearly and fluently, and a presentation style that draws participants into the process meant both my team and I got a great deal out of it."
Yeşim KöktaşCo-Founder · Şoteks Etiket"The AI training we did with Defne was a truly valuable experience for me. What I valued most was that she didn't just explain the topic — she helped me keep my finger on the pulse of the field and feel current. Her delivery is remarkably clear and fluent; she brings even difficult subjects down to a language everyone can understand."
Nukte ToyProject Development Director · Bofor Lojistik"We received AI for Marketing training from Defne and I'd highly recommend it, especially for anyone struggling to bridge today's fast-paced strategic and tech developments with their day-to-day reality on the ground. With her strong grasp of where AI is heading and a hands-on display of specific tools, she gave us a concise overview and real cases that generated real benefits — for our business and for us as individuals. In conclusion, her session is a great way both to sanity-check your current AI readiness and get a few wake-up calls."
Murat HatipoğluSenior Vice President · Head of Cooling Business Unit, Emerging Markets"It was a very productive training — practical, interactive and never stuck in theory. It helped our teammates imagine how to use AI beyond a simple chatbot and how to digitalize their processes with AI agents."
Aykut DedeIT and Digital Transformation Manager · Mercan Kimya"After the training, I built four different applications with AI development tools and integrated AI into the daily work of our organization."
Cüneyt UsluChairman · Argion Bilişim & CCG Customer Care"We quickly learned which AI platform to use in which situation. We launched our AI pilots and saw significant improvements in our business processes."
Reha ÖzkanHead of BU · BSH Türkiye"I've been using AI actively for two years, yet the training gave me a completely different perspective. We established standardization in the team, and both speed and accuracy improved."
Ergin AydınCo-Founder · HavsaTekstil"It took the awareness we already thought we had to a much higher level. Our integration process gained real momentum."
Levent SoygürAgency Owner · WON Ajans"Thanks to the training I've attended, a single day started to feel worth a month to me; once I truly learned everything I thought I already knew, I realized how much I didn't know."
Sernaz LurciLearning & Development Assistant Manager · Sinpaş Holding"As someone who actively uses AI, I didn't know what to expect from the training. Defne's training opened up dimensions of AI I hadn't seen before."
Mesut DemirbilekFounder & Chairman · My Security Analytics | FinalCheck | SecuRitma"She explained very clearly how we can use AI tools according to our needs. It was an immensely useful training."
Sela HabifFounder · Echo Coaching & NETTALKS"In my fast-paced work life, she taught me how to integrate AI into my real work. It doubled my speed in the real estate sector."
Buket Öz KırtayReal Estate Agent · Keller Williams Platin"I was already using Claude and ChatGPT in my daily life. But today's training was a deeper, more hands-on experience. We dove into areas I'd never explored; my horizons expanded and I had the chance to try out new fields."
Woman EntrepreneurParticipant"From morning to evening, I didn't notice how the day flew by. It turns out I only knew ChatGPT. Now I'll move forward on this path with more confidence, with clearer knowledge and knowing which tools to sign up for."
Gamze Meral KaptanParticipant"I thought I was using AI, but with this training I realized I actually knew very little; now I've truly started to learn."
Woman EntrepreneurParticipant"From ChatGPT to AI agents, the doors of the AI world opened with a completely new perspective. With her experience and energy, she made us all say, 'The future is here!'"
Esra ÖztiryakiParticipant"It was the best AI training I've had in a long time."
İdil DorsanFounding Member Platin Yaka · Advisory Board Remus Energy · LP Arya VC · Mentor Tech Istanbul"We discussed how we can design the future together in AI and the textile sector. Eight hours packed full of value."
Gizem YıldıranDesign Director FGA Textile · Creative Advisor Jendue"Every minute was packed with value; I hadn't attended such a content-rich training in a long time."
Av. Arb. Gamze Meran KaptanParticipant"It was a mind-opening conversation on AI literacy, current applications and future projections. We didn't notice how the time flew by."
Dr. Cemran ÖnderFounder & Director · KültürHub"Our view of AI shifted from an operational tool to a strategic priority. From technology to HR, from procurement to brand, everyone now writes prompts, produces content and automates their processes. The most visible change was in the requests coming in; the questions we get are now far more business-focused."
Barış TopuzluDirector of Technology and Digital Strategy · The Marmara Group