Role-specific training

AI training for sales and marketing.

AI training for sales and marketing teams builds hands-on skills that touch the team's daily work, from content production to campaign planning and customer analysis. Taught by a trainer who runs her own content operation with AI agents.

Why marketing

The fastest place to see results.

Marketing is one of the functions where AI pays off fastest: content production, campaign copy, customer segmentation and competitor analysis. The difference is not knowing the tool but wiring it into the team's real workflow. The examples in these trainings come from the field: Defne İncekara runs her own newsletter and content operation with AI agents and shares the setup openly.

Formats: the 4-hour AI CMO Claude enterprise training that builds the marketing team's Claude workflows, a 2-hour Lunch & Learn session and the 2-day hands-on Awareness and Expertise Program. See the training guide for selection criteria.

Programs

Formats for sales and marketing.

AI CMO Claude · enterprise training

A 4-hour enterprise training: the marketing team builds its content, campaign and analysis workflows with Claude.

Lunch & Learn: AI + Marketing

A focused 2-hour session: content production, campaign and customer analysis scenarios.

Awareness and Expertise Program

A 2-day hands-on program, working on the team's own brand and campaign realities.

AI Coaching Program

A 10-week program: one-on-one guidance as the team rebuilds its own processes with AI.

FAQ

About sales and marketing training.

Where do sales and marketing teams use AI?

Content production and campaign copy, customer segmentation, competitor and market analysis, sales communication and automating repetitive reporting.

What is the AI CMO Claude training?

A 4-hour enterprise training for marketing teams: building content, campaign and analysis workflows with Claude, hands-on with the team's own brand.

Which tools are taught?

Claude, ChatGPT, Gemini and Copilot; including advanced use, prompt techniques and agent-based workflows.

How are outcomes measured?

By the real workflows participants build afterwards: automated processes, faster content pipelines and pilots that get started.

Let's build a hands-on program for your marketing team.